UPDATE: It appears the store credit page is up and running here. The process, like most of Apple’s offerings seems simple and straight forward. Kudos to Jobs for stepping up.
Well it looks like the masses have spoken and Steve listened. An open letter on Apple’s website from Steve shows that occasionally something does happen if you speak out. Now it isn’t the ideal solution for the consumer, but these things rarely are. At least it shows that some companies listen and make at least a minimal effort to quell the tide of discontent that so often happens in the technology world amidst a sweeping change.
Although he did not offer a full $200 refund to the early adopters, he did express his interest in make some amends to those masses that are less than pleased at the original announcement of the price drop. Instead, Apple will offer a $100 credit for use at Apple stores (including the online store). I’m sure there are many who will still be completely discontent with this offer. They can get over it.
As Mr. Jobs stated in his letter:
If you always wait for the next price cut or to buy the new improved model, you’ll never buy any technology product because there is always something better and less expensive on the horizon.
I think that pretty much sums up life in the world of tech. No matter how careful you are, sooner or later you will be caught like those that bought the iPhone at release. You have to accept that being on the bleeding edge means that you will pay a premium that others won’t when said tech isn’t bleeding edge anymore.
On the other hand, you also have to look at the company. Many of them would make changes like the price drop and tell the early adopters to stuff it … just with a little more eloquence than that. I could probably count the ones that truly listen to their customers on one hand. And it appears Apple is one of them.
Again, straight from Jobs’ letter:
…even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price. Our early customers trusted us, and we must live up to that trust with our actions in moments like these.
So while it may not be as good as a $200 check from the boys over at Apple, at least it is something by way of an apology and an attempt to make things right. Of course, anyone that truly thought the mass discontent would result in such a refund is probably woefully out of touch with reality. That’s not how capitalism works.