Big Tobacco – Little Minds (an e-cig story)

Last year the FDA put out a report about how e-cigarettes (personal vaporizers) are toxic and dangerous. Their unbiased tests and fair results reflect a huge cross-section of – oh who am I kidding. They tested two brands that are generally regarded as crap and found faint traces of a couple of potentially harmful substances in some of the tested units. They failed to mention that these substances are found in much higher concentrations in real cigarettes and that the detected amounts on the tested units are well under the accepted “safe” levels. I have no proof and I’m not really a conspiracy theorist but the spin they put on it reeks like last week’s cigarette butts. Without proof, however, I will not speculate on whether or not Big Tobacco had fingers in this cookie jar.

Let’s go over a few things about e-cigs to clear the air and set a few things straight. These personal vaporizer devices typically come in either a two or three piece unit. Both styles have a battery which makes up the majority of the length or bulk of the device. You attach to that either a two piece atomizer/cartridge combo or a one piece cartomizer (which contains both of those in a single unit). The cartridge holds the liquid that fuels the atomizer which creates a vapor that resembles traditional cigarette (or ‘analog’) smoke. Thus this device mimics traditional smoking but without the poison cocktail of chemicals and carcinogens found in traditional smoking.

Well what is this liquid? It’s a base consisting of either vegetable glycerin (VG) or propylene glycol (PG). Now don’t let that scare you. Yes, PG is used in antifreeze…and many other things including food. It is a thickening agent and approved for human consumption by the FDA. I mention this because there was spin on some news reports about how the e-liquid is evil and punches kittens in the face when nobody is looking all because it contains an ingredient found in antifreeze. You know what else is in antifreeze? Water. That’s safe to consume, isn’t it? I wouldn’t suggest drinking antifreeze. But it does contain (besides toxic chemicals) ingredients deemed safe for humans to ingest. Please don’t let FUD fool you. Don’t let Mother Culture steer you to stupidity by believing everything that she and the tobacco companies say. Do a little research as I have done.

Now where was I? Oh yes, the e-liquid ingredients. So you have VG or PG or maybe even a mix of the two. That’s about 80% of the liquid right there if not more. You may have some distilled water for adjusting the consistency as well. Oh, I think that’s in antifreeze…hrm. Anyway, there’s that and a food grade flavoring or mixture of flavorings. That’s it. If you get a liquid containing nicotine then the PG or VG was probably pre-mixed with the nicotine and then blended with some non-nicotine PG or VG for lowering the overall percentage of concentration. Then a few drops of a flavor and there you have it. Let’s compare that with the chemical compounds found in cigarettes. I believe at last test they discovered over 4000 chemical in an analog, many of which are poisonous or carcinogens (cancer-causing). Kind of makes you think, doesn’t it?

So where does that put us? We have a battery, the atomizer, then this liquid filled cartridge. Put them together and get the look and feel of smoking without all of the nasty side effects. You don’t smell like a mule’s ass and you can actually smell and taste foods. There’s no second-hand smoke because there is no smoke. There’s nothing burning so you won’t have ashes or butts or burn marks anywhere. It’s only about 20% of the cost of analogs after you get past the initial investment for your PV equipment. I wonder why big tobacco is campaigning so hard to get the FDA to ban them? It just doesn’t make sense, does it? You’d think they would decide their market is declining and they would look to expand into this new realm. Do you have any idea how easy it would be to convince a life-long Camel smoker that if he wants to get away from all that he should get the Camel e-cigarette? And since you have to replace batteries and atomizers and buy new cartridges and/or e-liquid to refill…you would have a constant revenue stream from it.
But no, they want the FDA to crush the fledgling market.

Now I do concede that there hasn’t been enough independent testing done on the devices and having them completely unregulated means the quality of the products we can currently get may be nightmarish. So yes, there should be oversight. But there should not be banning nor should it be required to get a prescription to have one. That’s just dumb. They’re proposing more strict standards for the e-cigarette which can be used completely without nicotine than the standards set forth for nicotine patches and gum. Really? Are all politicians really that bought and paid for by Corporate America? Of course they are and I’d be surprised if there was an honest fiber in any one of those smug self-serving asses on Capital Hill. But I’m a cynic…too bad my views are more right than wrong.

Getting back to the point, people that get into “vaping”, the term used for people that enjoy PV’s, often find that they want an analog less and less. Usually this moves very quickly to “I think they taste nasty so I put them down altogether” realm. So while they haven’t been clinically tested as a smoking cessation device, they more often than not end up being the tool with which people quit. I mean, if you can get your “nic fix” without all that other crap that comes with burning leaves, why wouldn’t you?

And I would be doing a disservice if I failed to mention all of the medical professionals that express great concern over these devices being marketed to kids “as a gateway to smoking real cigarettes”. Get your heads out of Big Tobacco’s ass. Yes, I concede that the oversight and regulation of PV sales should include the same age restrictions as analogs. I don’t want my daughter on these things. But how do you justify that these would be a gateway to moving into the realm of doing something that tastes like crap, smells worse, and gives you all sorts of health problems? I even heard one say that because the juices come in fruit and candy-like flavors that there was no way such a thing could be marketed at adults. Sir, I respectfully call bullshit. I have a hookah. I am 35 years old. I enjoy my blueberry and cappuccino flavored hookah tobacco (shisha). I also enjoy my flavored juices for my e-cigarette. I’m not addicted to the awful flavor of Camel Lights, I’m addicted to the physical act of smoking and to the nicotine. I get to satisfy my addiction with something far more pleasurable to ingest with far less harm to my body and health. So get off my lawn.

To the FDA I say go forth and come up with fair legislation to regulate the manufacture and sale of PV products. Make sure there is a level of consistent quality in what we purchase. Make sure that our children cannot get their hands on these things easily (for nobody can stop someone determined enough). Do your health studies and effects studies. But do this without lining your pockets from Big Tobacco. If you let them get a word in, then you are likely going to be condemning Americans to a choice between proven failures like nicotine gum and inhalers or going back to the single most deadly legal substance in our country…cigarettes. Stop the spin. We know it’s not healthy because nicotine itself is a poison. But stop demonizing it as being worse that real cigarettes because it just ain’t so.